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Eye on the Industry: Facebook Places Arrives

by admin on September 1, 2010 · 0 comments

in Destination Marketing, Mobile Marketing, Search Engine Marketing, Social Marketing, Strategic Media Planning, Uncategorized

The following is a post from Kevin Olivieri, TIG Global Social Media Analyst.

2010 sure seems to be shaping up as a big year for location based services. Recently, Facebook officially announced their foray into the geo-social realm with their newest feature aptly named, Facebook Places.

The goal of Facebook Places is to do the following three things:

  1. Help share where you are with friends
  2. See which friends are nearby
  3. Discover new and interesting places nearby

[click to continue…]

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Ask the Expert Video Series: Tapping Into Consumer Research Online

by admin on August 31, 2010 · 0 comments

in Ask the Expert Educational Video Series, Destination Marketing, International Marketing, Search Engine Marketing, Strategic Media Planning, Uncategorized

Kurt Bradshaw, TIG Global Vice President of Web Marketing, answers a recent question posed by Jen in London, England. Click on the video screen below to view her response.

Do you have any research on online consumer buying behavior?

Interested in seeing more of TIG Global’s Ask the Expert Video Series?  Click here to view the entire gallery, vote for your favorite answers, or post your own questions for our resident online marketing gurus.

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News We Noted: A New Player in Social Geolocation

August 24, 2010

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The following is a post from Kristen Poillon, TIG Global Marketing Manager.
For months now, we have been touting the benefits of sites to the like of Foursquare, the popular social gaming site that encourages its players to take their social lives from the web page to hit the streets in search of real life social [...]

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Good Reads: Effective Website Design

August 24, 2010

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We are pleased to bring you the next paper in our exclusive series of Internet Marketing Special Reports. It is our goal, along with HSMAI, to reveal the latest web marketing best practices and help increase your revenues and results. 

Learn how to best design, layout, and utilize your hospitality or travel website to maximize results. [...]

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Eye on the Industry: Bing and Yahoo! Finally Join Forces

August 19, 2010

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The following is a post from Kristen Poillon, TIG Global Marketing Manager.
As many of you have probably already heard, Microsoft announced earlier this week that it will be beefing up its search offering through a merger with major search player Yahoo! to complete the ‘Microsoft Search Alliance.’ This long speculated move is stirring up the [...]

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Eye on the Industry: The Next Wave in the Mobile Boom…Are You Ready?

August 11, 2010

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Smartphones are on the rise again…is your digital marketing strategy equipped to respond?
The following is a post from Kristen Poillon, TIG Global Marketing Manager.
It’s no surprise that cell phones have become a standard, and a staple, for the majority of consumers out there today. Stop where you are at any given moment and look around; [...]

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Eye on the Industry: Social Media Meets email Marketing

August 9, 2010

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The following is a post from Brian Bagel, TIG Global Manager of Social Media.
In many ways, email marketing was the very first form of online social media engagement. It allowed marketers to reach out directly to consumers in the same place that they conducted daily personal communication. Even as social media has evolved, email marketing [...]

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Ask the Expert: Improving SEO through Storytelling

August 3, 2010

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The following is a post from Brian Fitzgerald, TIG Global Director of Search and Social.
The art and tradition of storytelling is perhaps as old as human existence. Everyone, everywhere, in every culture around the globe can appreciate a good story. I’ve been involved with the travel and hotel industries for almost 10 years and there [...]

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Eye on the Industry: Social Goes Global

July 22, 2010

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The following is a post from Kevin Olivieri, TIG Global Social Media Analyst.
Every day it seems to me new reports are emerging regarding the rapid growth and adoption of US social networks across the world. Facebook’s game changer, social plug-ins, has put the site in a position to overtake Google as the most visited and [...]

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Eye on the Industry: Google’s Race for Travel

July 19, 2010

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The following is a post from Paige Brandt, TIG Global Marketing.
Big news is barraging the travel industry, following a series of swift mergers and newsworthy partnerships, as Google and Facebook race to compete in the travel sector. The recent announcement of Facebook’s acquisition of the travel recommendation giant, NextStop, falls right on the heels of [...]

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