Nikki Johnson- Copywriting
As Vice President of Copywriting for TIG Global, Nikki Johnson manages the e-copywriting needs for over 1,000 clients, from the Waldorf Astoria Collection and Hyatt Hotels & Resorts to the Richmond Metropolitan Convention & Visitors Bureau and Golden Door Spas. Through the efficient management of six full-time writers and an expansive team of more than 20 freelancers, Nikki oversees all copy production for this interactive agency, including website content, optimized press releases, email blasts, ad text, and other written media.
Nikki’s specialized knowledge of writing within the parameters of search engine optimization has positioned her among the country’s top Internet marketing professionals enabled with this skill. Her comprehensive SEO copywriting approach effectively blends art and science, ensuring site content that accurately reflects brand identity, engages targeted consumers, and achieves maximum search-engine visibility.
Nikki has also fulfilled the needs of diverse clients as a freelance writer, including UnitedHealthcare, Clean Energy USA, Ground Control Academy, Great Degree, Saint Germain Catering, ShopMamie.com, ei of the needle, Fecher Winery, and many others.
Prior to joining TIG Global, Nikki worked as the communications coordinator for the American Society of Travel Agents (ASTA) during the intensive period following the September 11th crisis. In this role, she connected national and travel press with society members, drafted press releases and member communications, and composed the daily news section for the association’s website.
Nikki’s professional history also includes experience as a reporter for four newspapers: The Hill (Washington, DC); the Centre Daily Times (State College, PA); The Times Herald (Norristown, PA); and the Daily Collegian (State College, PA).
Nikki graduated with high honors from Pennsylvania State University with a Bachelor of Arts degree in Print Journalism.
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